Many of us are capable of more than we realise. Many of us could achieve much more than we ever thought possible – realising and fulfilling our full potential.

The Dynamics of Potential is an innovative business model aimed at being the best you can; optimising your talent. It’s about enabling you and your team to define your purpose, know your strengths, and achieve your goals.

Applied to either an individual, a team or a business, the model consists of four key parts – The Four Ps – each part is important in its own right yet integral to the whole, underpinning ongoing success and fulfilment, improving careers, and inspiring others.


How well do you know yourself? Are you aware of your strengths? Are you using them to your advantage, to maximise your own and your team’s performance? Or are you allowing self-limiting beliefs to restrict opportunities and the potential that lies within you?

Gain a clearer perspective of yourself and others and you can create a solid foundation to define your purpose effectively. To articulate who you are, where you are now and where you aspire to be?


Do you have a clear sense of purpose? Of what you want to achieve and what’s important to you? Have you defined personal values that can shape and influence your decisions? Have you visualised your future, devised a plan and know how to implement it?

Having a sense of purpose is fundamental to achieving your potential and getting what you want out of life, both personally and professionally.


Are you getting the best out of yourself, your team, your business? What areas of your performance require support and increased focus? How can you continually improve performance to create further opportunities?

Enhancing your performance and that of your team will lead to the business becoming stronger, creating new opportunities for you and all those associated with its success.


Are you clear of your next steps? Are you in a position of influence and strength to take control of your development and future? How do you create a learning culture to support others towards their personal goals?

Progress is essential to the success of you, your team and your business. Embrace change and continually strive to grow and develop, to maximise your potential and to be ready for the next challenge.

Fundamental to the Four Ps of Potential being effectively realised, are the critical success factors of Positivity, Balance and Environment. Each can be life changing and potentially transform the performance of your team and business – if they are consistently applied in equal measure. Most importantly, you can influence all three of them.


The Critical Success Factors for Potential


A positive frame of mind encourages a can-do attitude in yourself and others. Positivity motivates, influences and breeds success. You can choose to be either drained and demotivated by always looking at the downsides, at what hasn’t gone right, or be energised and upbeat by the positives and the opportunities. Inspirational leaders and managers look up and look forward, and draw on their positive mindset to encourage and motivate themselves and others to success.


Adopting a balanced approach in your personal and professional life creates a strong foundation from which to take decisive, effective and consistent action. Balance provides you with stability and influences a more inclusive and rounded approach.


Working environments and company cultures can be very different. Creating success and fulfilling your own potential and that of others can be dependent on a culture that’s conducive to your values, your thinking and your preferred working style. Some professional cultures can stifle you and make you question your own potential and value, while others can be energising, supportive and rewarding.

Find a culture and environment that’s right for you or one you can positively influence and make a difference to. Use the Dynamics of Potential business model to support your thinking, performance and continual development so you can understand and then achieve your aspirations.