My personal values of mutual respect, trust, support and empathy represent the cornerstones of my coaching.

As CEO for Macdonald Hotels & Resorts from 2007 to 2014, the largest privately owned hotel group in the UK, David was responsible for over 4000 employees and a senior executive team of 12.

Under his leadership the Company achieved successive EBITDA growth, despite the challenging economy, and was awarded the prestigious accolade of AA Hotel Group of the Year in both 2008 and 2014 in recognition of exceptional quality and customer service.

David currently holds the position of Chairman of Bromley Court Hotel and is a trustee of the unique hospitality charity ‘Room to Reward’.

The depth of David’s commercial and people experience and the  leadership development he can offer as an Executive Coach is exceptional. Having started as a trainee and worked his way up through all hotel departments before rising to managerial roles including General Manager, Regional Director, Managing Director and CEO. Added to this is his experience in both large PLCs (Forte Hotels Group, Granada and Compass) and privately owned businesses (Macdonald Hotels & Resorts).

David completed an MBA in 2001 at Oxford Brookes University specialising in hospitality and people management.

David is a graduate of The Meyler Campbell Business School of Coaching, the leading executive coach training programme in the UK in partnership with Harvard University and accredited by the Worldwide Association of Business Coaching.

David’s book – Potential – is an Amazon bestseller in Leadership and Management and a recipient of CMI Management Gold Status.

Read testimonials for David Guile

Personal Strengths:

  • Motivational coaching style
  • Mentoring individuals to grow and succeed
  • Developing high performing teams
  • Pragmatic approach to problem solving
  • Commercial acumen, with a clear focus on profit maximisation
  • Creating value through quality
  • Effective communicator at all levels
  • Balance of strategic thinking and attention to detail

Read more about the book