“I genuinely believe that I would not have achieved my professional level without David’s coaching. He has provided me with the tools and the pathway to think clearly and work with structure that is practical and effective. Most importantly for me, he has coached me to be measured and balanced in the way I manage people and the teams within them. David makes the complex simple and shows you how to always get the most out of everyone and every situation that you manage.”

Stephanie Hocking
CEO, Andrew Brownsword Hotels

IHG“Coaching is such a perfect fit for David. He is a great role model supported by strong personal values and has a tremendous ability in bringing out the best in people. He has an inspirational record of success within the hotel industry and through his challenging and purposeful approach to coaching he is able to deliver sustainable and relevant value to both the Executive and their business.”

Tracy Robbins
EVP Global HR & Group Board Member, IHG


“David was able to quickly understand my needs and concerns. With his significant experience in the corporate environment, he was able to quickly help and challenge me to put things into perspective & to fully understand my options on the way forward. David displayed skill in keeping the focus of the conversation and making it effective whilst being attentive, challenging and a great listener. I would highly recommend him as a coach.”

Marcela Louzada
Manager Mergers & Acquisitions,
Shell (Netherlands)

“David quickly and effectively added value to me personally and professionally during our coaching sessions. As CEO of the business I valued the opportunity to take time out to reflect on my leadership style and to be challenged on how the business needs to evolve and develop. It was refreshing to have an independent sounding board with no knowledge of my industry to support & clarify my thinking process which led to some tangible actions and some successful outcomes for both myself and my business.”

Robert Amey BSc(Hons) MCOptom
CEO, Cecil Amey

“David’s balanced and highly effective approach created a bespoke coaching/mentoring support mechanism engineered specifically for me, which allowed me to develop and evolve not just my knowledge and abilities but more importantly my thinking processes and leadership qualities. The results of such are immediately transparent within both the hotel and the balance sheet.”

John Badley
General Manager, Dalhousie Castle & Spa

“David has played a significant role in my development as a business leader providing invaluable support & guidance through his relaxed yet focussed coaching style.
He has got the best out of me through developing a trusting and motivational environment & by effectively challenging my thinking to allow me to continually strive for self – improvement & better results.”

Alan Swinson
Culinary Arts Director, Le Corden Bleu

Watch Tracy Robbins former VP Global HR IHG introduce David at the launch of Potential.


“Potential is a great read. It’s well structured with just the right balance between theory and David’s experiences, based on his successful career of over 25 years leading to CEO. This book is written in a practical, helpful and humble way. Importantly, it’s grounded in the real world of work. You can’t help but reflect and question, “Am I doing all I can to perform at my absolute best?”. For many of us I would suggest the answer is No. If so, this book is for you.”
Tracy Robbins – Executive leadership coach and former EVP Global HR & Group Board Member, Intercontinental Hotel Group