Forward looking companies are recognising that business coaching can support individuals to achieve levels of performance that may not have been possible if left to their own devices.

Coaching is an enabling process. It can benefit individuals by changing the way they think especially when their thinking limits their success. It supports executives and businesses who are looking for an edge and some additional ways to push their limits and to expand their effectiveness.

Assumptions and lack of self- belief can hold you back from doing what you want and need to do. Through posing challenging questions and skilled techniques, coaching can help you to eradicate your self –limiting assumptions , freeing the mind to think afresh. A positive and conscious mind-set gives us the ability to influence and change the nature of our thinking process, allowing us to feel the way we want to feel.

Coaching aims to eliminate both the internal and external obstacles to achieving goals, unlocking potential to maximise individual & business performance . It builds increased self- awareness , responsibility and empowerment to promote change and to take action.

Coaching is flexible. It can take place at all levels of an organisation, in response to the needs of the business. It is now becoming more common place for CEOs, MDs, General Managers and high flyers to have a personal business coach. Typical areas for coaching include leadership development, achieving objectives, conflict resolution, & time management.

Coaching can also be invaluable when an individual moves from one role to another, takes on more responsibility, or requires support to get the most out of a wider team of colleagues.

5 ways that coaching can add value to you and your business –

  1. Space and time is created away from the workplace and the hectic daily workload for in depth reflection and thought gathering. A coach can act as an independent non- judgemental sounding board and can help to structure and crystalise your thoughts & thinking patterns.
  2. Through skilful and effective questioning techniques your own thinking is challenged to influence change and action, helping you to close the gap between your current and your potential performance.
  3. The process provides a framework and structure to support & ensure a sustained commitment to achieving your goals.
  4. It can help to develop and influence a coaching culture throughout the organisation enabling you to coach performance rather than manage performance
  5. A coach with a background within your industry can draw on their own experience to add advice, support and value to your thinking process and decision making.

A coach can be a powerful resource in helping you to identify and to focus on what’s important, accelerating and creating success for both you and your business.

About the author –

David Guile is an Executive Leadership Coach who draws on his business & leadership experience as a former CEO to support Executives and businesses to maximise their potential and to become more successful.